Leaderly AI is a leadership development and employee engagement platform that brings continuous, personalised learning to everyone in an organisation — not just senior managers.
We turned the concept into a polished native experience: product discovery, UI/UX design, iOS and iPadOS development, AI personalisation, admin tools, analytics, QA and deployment.
Most leadership training is a workshop, a course or an off-site event. People learn a lot in a short time, then return to busy workdays where very little of it is practised again.
Knowledge fades quickly. Leadership is built through repeated small behaviours, yet traditional programmes rarely provide the repetition, reinforcement and retrieval needed to turn ideas into habits. They are also expensive, so they are usually reserved for senior managers and a few high potentials — most employees never get structured leadership development at all.
Leaderly was built on a simple belief: everyone can learn to lead. The goal was an affordable, always-available experience that delivers personal, precise and perpetual leadership development to every employee — while giving HR and learning teams an easy way to customise content, reach more people and measure engagement.
We approached Leaderly as a learning product where habit formation, personalisation and organisational flexibility were central to the experience.
Requirements structured around two audiences: learners building leadership habits, and admins customising and measuring programmes.
Short daily sessions made rewarding, with rich media, clear progress indicators and simple leadership logging.
Behavioural algorithms and machine learning adapt the journey to each learner’s style, goals and personality.
Built for iPhone and iPad (iOS 16.6+), also running on Apple silicon Macs and Apple Vision.
The daily loop — lesson, reflection, logging, return — tuned to feel quick and motivating, across 22+ versions.
Released on the App Store as a free download with an annual subscription, and rolled out to organisations through tailored programmes.
One-off workshops and courses deliver a lot of information at once, but without regular practice most of it is forgotten within weeks.
We designed the experience around short, daily microlessons built on repetition, reinforcement and retrieval, with simple logging and progress tracking that encourage the small behaviours that make the biggest difference.
Every learner has a different personality, style and set of goals. A single programme for everyone rarely fits anyone well.
Behavioural algorithms and machine learning, supported by built-in assessments such as DiSC, EQ, MBTI and the Leaderly Persona Assessment, shape each person’s learning path.
Organisations want leadership development that reflects their own culture, values and priorities, not generic off-the-shelf content.
Admin tools let HR and learning teams create content, polls, surveys, knowledge checks and simulations, set up development cycles and learning pathways, and apply their own branding.
Self-directed learning apps often see strong early use followed by a sharp drop-off.
Rich media, LeaderTalks drawn from well-known books and thinkers, AI-powered insights, notifications and progress celebrations mean there is always a reason to come back.
Leadership development is hard to measure, making it difficult for organisations to justify the investment.
Analytics give both learners and administrators clear views of engagement trends, participation and progress across the organisation.
Built natively with Apple’s technologies for iOS 16.6 and later, and also running on Macs with Apple M1 or later (macOS 12+) and on Apple Vision (visionOS 1+).
Machine learning and behavioural science algorithms personalise lessons, insights and motivation for each learner.
Self-assessments and reflection surveys capture learner responses and turn them into tailored insights and learning recommendations.
Organisations manage microlessons, simulations, polls, surveys, knowledge checks, development cycles and branding, and track engagement for learners and whole teams.
Notifications prompt daily learning, and in-app purchases handle the annual subscription through a cloud backend.
As declared on the App Store, the app may collect an email address for app functionality, not linked to the user’s identity. Rated 13+.
As the development partner, our agency was involved in transforming the product concept into a complete mobile application — and keeps enhancing it release after release.
Leaderly turns leadership training from a one-off event into a daily habit — a personalised path for every employee, and a customisable, measurable programme for every organisation. It holds a 4.8-star rating from 150 ratings on the US App Store, now at version 22.8.
The platform is used across business, government, higher education and non-profits; its website lists organisations such as SAP, American Express, Merrill Lynch, NASA, the NYPD, CalFire, the University of Miami, Towson University and National University. Instead of another course library, it focuses on what actually changes behaviour: small, personalised actions repeated every day.
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