Hailup lets fans request personalised video messages from their favourite Jamaican and Caribbean influencers — and has grown into an entertainment hub with live streams, pay-per-view events, featured creators, and a magazine, store and radio section.
We turned the concept into a dedicated native Android app: product discovery, UI/UX design, Android development, video and live streaming, payment integration, QA and deployment.
Caribbean influencers and entertainers have large, loyal followings, but few platforms are built around their market.
Global fan-video and creator platforms tend to focus on North American and European celebrities. Caribbean creators get lost among them, and fans who want a message from a local star have no simple, trusted way to request one. For creators, the challenge is turning attention into income — social media builds audiences but offers limited ways to earn directly through one-to-one moments or exclusive live events.
Hailup was built as a platform dedicated to this market: a place where fans get a personal moment with the celebrities they love, and Caribbean creators can engage and monetise their audiences on their own terms — exciting for fans, and straightforward for creators to receive requests, record videos, go live and get paid.
We approached Hailup as a two-sided entertainment product where fan excitement, creator monetisation and smooth video experiences were central to every decision.
Two journeys defined: fans discovering creators, booking videos and joining events, and influencers getting verified, fulfilling requests and going live.
Vibrant and entertainment-led, with video banners, live and upcoming events, featured influencers and trending sections up front.
The core video request flow first, then live streaming and pay-per-view, backed by PayPal Checkout and in-app cards.
Smooth playback and reliable streaming across a wide range of Android devices, with accounts, verification and deep linking.
Sign-up, booking a video, paying and watching a live event tested end to end, with ongoing releases refining performance.
Released on the Google Play Store, where it continues to receive regular updates.
Caribbean creators are often overlooked on global fan platforms, and fans lack a dedicated place to find and connect with local stars.
The entire product is built around the Caribbean influencer community, with featured influencers, trending sections and culturally relevant content such as a magazine, store and radio section.
Choosing a creator, describing the occasion, paying and waiting for delivery — any friction along the way can put fans off.
A clear, step-by-step request flow lets fans pick a creator, describe their occasion, pay securely and receive their video directly in the app.
Creators need more than one way to earn, and a trustworthy system that protects both them and their fans.
Paid video messages combined with pay-per-view live events, plus an influencer verification process so fans know they are connecting with the real creator.
Playback and live streaming must perform well across a very wide range of Android devices and network conditions.
Building natively gave direct access to the platform’s media capabilities, with performance enhancements released as usage grew.
Live events are most valuable when fans can quickly spread the word.
Instant share links for live streams and web-to-app deep linking mean a link shared on social media opens the stream straight in the app.
Native development gives smooth performance, native interface behaviour and direct access to device media capabilities, on a cloud backend.
Creators record and upload personalised videos, which are processed and delivered to fans inside the app.
Live streaming is combined with access control, so only fans who have purchased an event can watch it.
PayPal Checkout and in-app card management handle purchases of video messages and pay-per-view events.
Share links and web-to-app deep linking take users from the web or social media straight to the right stream in the app.
Separate fan and influencer accounts with creator verification. Per the Google Play data safety listing, data is encrypted in transit, not shared with third parties and deletable on request. Rated 12+.
As the development partner, our agency transformed the product concept into a complete native Android application — and keeps improving it with regular updates.
A dedicated fan engagement platform for one of the most vibrant yet underserved creator markets — Caribbean influencers and celebrities. On Google Play it has passed 10K+ downloads and holds a 4.0-star rating.
Hailup turns a simple idea, a personal video from a favourite star, into a full entertainment hub with live streams, pay-per-view events, discovery features and secure payments. Instead of another global celebrity marketplace, it gives a regional creator community its own digital stage — a new way for creators to earn, and a closer connection for the fans who follow them.
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